Nikon Podcast #34: The New Nikon D3100 and Four New NIKKOR Lenses

Enhanced Guide Mode and the Ability to Shoot 1080p High Definition (HD) Video with Full Time Auto Focus Allow Users to Capture with Confidence

MELVILLE, NY (August 19, 2010) – The new Nikon D3100 digital SLR camera speaks to the growing ranks of enthusiastic D-SLR users and aspiring photographers by providing an easy-to-use and affordable entrance to the world of Nikon D-SLR’s. The 14.2-megapixel D3100 has powerful features, such as the enhanced Guide Mode that makes it easy to unleash creative potential and capture memories with still images and full HD video. Like having a personal photo tutor at your fingertips, this unique feature provides a simple graphical interface on the camera’s LCD that guides users by suggesting and/or adjusting camera settings to achieve the desired end result images. The D3100 is also the world’s first D-SLR to introduce full time auto focus (AF) in Live View and D-Movie mode to effortlessly achieve the critical focus needed when shooting Full HD 1080p video.

Packed into the compact and lightweight body of the D3100 camera is a host of advanced Nikon technologies, such as the new EXPEED 2TM image processing engine. EXPEED 2TM in conjunction with Nikon’s new 14.2-megapixel DX-format CMOS sensor is the driving force behind the enhanced performance and rich image quality. Ready to go wherever life leads, the D3100 features split-second shutter response and a blazing fast 11-point AF system to help ensure tack-sharp images. For shooting in challenging lighting conditions, ISO 3200 (expandable to 12,800) enables versatility in environments such as indoors or in the evening hours.

“People are stepping up to digital SLR cameras – consumers are embracing the enhanced performance, amazing image quality and options for lenses and accessories that only a D-SLR can provide,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The D3100 is a camera that makes it easy to take beautiful pictures and will grow with the user, unlocking their potential and assisting in creating lasting memories or amazing art.“

Get Inspired With The Guide Mode
Whether new to D-SLR photography or exploring new shooting techniques, the D3100 features an enhanced Guide Mode with an easy-to-use interface to help customers build confidence in using their D-SLR through on-demand, step-by-step assistance. A stand out feature in the D3100’s predecessor, the D3000, the Guide Mode is easily accessed through the Mode Dial on the top of the camera. This enhanced help function now features sample assist images that change with camera settings to inspire consumers to achieve a desired look and feel to their images, while guiding through easy to understand photographic techniques. For example, to instill the majestic appearance of moving water, users can select “show water flowing” from the Guide Mode, and simply follow the prompts to create the ideal camera settings to capture an amazing image.

By following the guidance on the bright 3-inch LCD screen, users can achieve professional looking photographs to be proud of. Whether looking to soften backgrounds, freeze a moment in time or convey motion, the Guide Mode assists users in exploring effective picture taking solutions at their own pace to make capturing great pictures even easier and enjoyable.

Full HD Video Made Easy with D-Movie
The Nikon D3100 D-SLR allows users to capture stunning Full HD, 1080p resolution (1920x1080) movies. Users can record cinematic quality 24p video clips, or shoot at 24 or 30 frames-per-second at 720p, ideal for sharing online. By incorporating versatile NIKKOR lenses to the equation, users can now create a variety of photography effects to video such as isolating subjects with a shallow depth of field, and recording in low light conditions. NIKKOR lenses also deliver the sharpness needed for HD video, and Nikon’s Vibration Reduction (VR) II technology helps to eliminate camera shake.

While Nikon pioneered HD video in a D-SLR, Nikon is now introducing another industry first to enrich the user experience: The D3100 is the first D-SLR to implement full time AF for D-Movie video shooting and while in Live View mode. Using contrast based AF, the D3100 automatically focuses on subjects when Live View is activated to aid shooting when using the LCD. The D3100 camera also uses Face Detection technology to lock focus on up to 35 human faces, a feat not even accomplished with consumer camcorders. To further simplify movie shooting, Live View is activated at a single flick of a dedicated switch, and HD video recording is achieved by a simple press of a button.

Sharing and editing video clips is also easier than ever, as the D3100 records movies in the versatile H.264 AVCHD codec (.mov file). While playing movies back in the camera, users are able to edit recorded videos by clipping footage from the beginning or end of a movie. High Definition movies and stills can be shared with family and friends on an HD television via HDMI output, and control slideshows and video using the HDMI Consumer Electronics Control (CEC) interface that is a part of most modern remote controls from HDTV manufacturers. Additionally, the D3100 is compatible with the new SDXC memory card format to store large amounts of photo and video data so users can shoot multiple scenes without interruption.

Renowned Nikon Technology
The D3100 leverages proven Nikon technologies to create the most positive picture taking experience for consumers of any skill level. With its new 14.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2TM image processing system, the D3100 delivers exceptional image quality with low noise. The new EXPEED 2TM image-processing engine enhances camera performance and helps to ensure brilliant image quality while managing color, contrast, exposure, noise and speed for optimal results. The D3100’s normal ISO range extends from ISO 100 to 3200, allowing users to capture stunning images, even in low light environments. Additionally, the D3100’s ISO range can expand to a Hi-2 setting of ISO 12,800, furthering the opportunities for low-light shots that other cameras miss.

Other exclusive Nikon technologies include the Active D-Lighting system, which automatically rescues dark or backlit images to help create flattering images with even tones. This is especially useful when photographing subjects that are backlit by the sun or lights to provide an even exposure.

What’s more, Nikon’s Scene Recognition system draws upon the 420-pixel RGB color 3D Matrix Meter for outstanding exposures under a variety of lighting conditions by integrating a database of tens of thousands of sample images. The result is a camera intelligent enough to recognize when photographing a specific scene such as a portrait or landscape and automatically choose the proper camera settings.

To make taking great pictures even easier, the D3100 elevates Nikon COOLPIX technology and incorporates an Auto Scene Selector feature in Live View. This innovative function automatically selects the best scene mode to match shooting conditions. When engaged, the camera will automatically recognize when shooting a lush landscape or fast action sports and adjust the camera settings to create an astounding image. Six preset scene modes can also be accessed with the Mode Dial on top of the camera to overcome many common shooting challenges.

Compact Design. Huge Performance.
With comfortable yet intelligent ergonomics, the D3100 packs powerful technology that’s easy to use into a compact form factor. The advanced 11-point autofocus system of the D3100 makes it easy to find and focus on a subject through an enhanced viewfinder design with new “hollow” focus points to give a clear view of the subject.

In the playing field or the backyard, the benefits of Nikon’s advanced 3D Subject Tracking become clear, as the camera continuously focuses on fast moving subjects throughout the frame, resulting in crisp, clear action shots. Additionally, the D3100 offers split-second shutter response, eliminating the frustration of shutter lag—the annoying delay that ruins so many pictures. With the ability to capture images at up to three fps, users never miss a moment.

Also added to the D3100 is a Quiet Shutter Release mode, which substantially reduces the sound of the mirror while shooting. Quickly accessed by selecting “Q” on the release mode dial, this feature is ideal for the photographer who wishes to remain unobtrusive, for example during quiet ceremonies or photographing a sleeping baby.

Nikon also empowers users to prepare their photos for sharing quickly and easily using Nikon’s extensive in-camera Retouch Menu, which easily applies a variety of fun and dramatic effects to images without a computer. Fun and easy-to-use adjustments include a miniature effect to photos, image overlay, color outline and softening filters for flattering portraits and realistic skin tones.

The D3100 also incorporates Nikon’s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera’s image sensor. The shutter is tested to 100,000 cycles for maximum durability, ensuring years of captured memories.

Price and Availability
The D3100 D-SLR camera outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in mid September 2010, at an estimated selling price of $699.95.* The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR lens will be available starting in September for $399.95*. For more information, please visit www.nikonusa.com.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

New NIKKOR Glass Yields an Unprecedented Seven Lenses Released to Date in 2010

MELVILLE, NY (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.

Ideal for producing stunningly sharp images with excellent clarity and color reproduction or capturing HD video that exhibits critical focus with a dramatic depth of field, these new lenses will empower photographers with a variety of core Nikon technologies. The three zoom lenses utilize Nikon’s Vibration Reduction (VR) II Image Stabilization system which provides up to four stops of correction* to help create blur-free images while shooting handheld or in challenging lighting conditions. Found in the 85mm f/1.4 and 24-120mm f/4, Nikon’s exclusive Nano-Crystal Coat reduces instances of ghosting and flare – even in challenging backlit scenes. Additionally, all four lenses feature Nikon’s Silent Wave Motor (SWM) technology to deliver fast, accurate and quiet AF performance and Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. The construction of each of these lenses also includes a nine rounded blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area coveted by today’s image-makers.

“The AF-S NIKKOR 55-300mm f/4.5-5.6 VR, 28-300mm f/3.5-5.6 VR, 24-120mm f/4 VR and 85mm f/1.4 build upon Nikon’s reputation as a preeminent manufacturer of high quality lenses delivering tack-sharp, high contrast images whether shooting stills or video. ” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As camera capabilities expand and the role of photographers evolves, NIKKOR enhancements continue to meet the demands of beginner and professional photographers alike, and we continue to exceed expectations of optical excellence.”

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR: Making Super Telephoto Shooting Easy and Affordable
The new AF-S DX 55-300mm f/4.5-5.6G ED VR fills a variety of roles as the perfect lens for family picture takers and photo enthusiasts alike. This lens is the ideal complement to the 18-55mm VR DX-format camera kit lens, such as the one coupled with the just-released D3100 D-SLR camera, and provides users with an affordable way to achieve super zoom focal lengths from 82.5mm to 450mm (35mm equivalent). The 55-300mm VR lens brings the benefits of longer focal lengths into range for users when capturing distant subjects, such as at athletic events, family gatherings and summer vacations. Additional features include a Tripod Detection Mode, which allows users to keep VR image stabilization activated and automatically compensates for minute vibrations when mounted on a tripod. Additionally, a High Refractive Index (HRI) lens element is implemented to keep the lens compact while offering high contrast even at maximum aperture. The optical construction consists of two Extra-low Dispersion (ED) Elements that effectively minimize chromatic aberration, even at the widest aperture settings.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR: High Performance, High Quality and Telephoto Zoom
Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range.

AF-S NIKKOR 24-120mm f/4 G ED VR: Defines Versatility
The new AF-S 24-120mm f/4 G ED VR zoom lens redefines the wide-to-portrait lens category, and provides users with a medium focal range lens with a constant aperture that is ideally suited for a wide variety of photographic disciplines. This high performance lens offers a constant maximum aperture of f/4 to maintain exposure settings throughout the entire zoom range and is perfect for photographing landscapes, portraits, interiors and weddings. The 24-120mm f/4 also features two ED elements, three aspherical lens elements, a useful M/A Focus Mode Switch, Internal Focus and Nano Crystal Coat to reduce ghosting and flare for greater image clarity throughout the entire frame.

AF-S NIKKOR 85mm f/1.4G ED: Fast Medium Telephoto Lens Destined to Become a Classic
A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use.

Price and Availability
The compact telephoto AF-S NIKKOR DX 55-300mm f/4.5-5.6 VR lens has an estimated selling price of $399.95**. The versatile AF-S NIKKOR 24-120mm f/4 G ED VR has an estimated selling price of $1299.95**. The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1049.95**. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95**. These four lenses will be available starting in September 2010. For more information, please visit www.nikonusa.com.

*Under Nikon measurement conditions.
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

The New COOLPIX S1100pj Offers Exciting Ways to Share Photos, Movies and Even Presentations, While the New COOLPIX S5100 Delivers Versatile Performance in a Slim Stylish Design

MELVILLE, NY (August 17, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

Building upon its award-winning projector camera, Nikon continues to broaden content sharing with the new COOLPIX S1100pj’s computer connectivity offering a new way to view photos, movies and even presentations. The chic and vibrant new COOLPIX S5100 delivers the speed and ease-of-use that have made the S-Series the preferred choice among consumers who seek style and performance, and advanced Nikon technologies to help create amazing pictures even in low light.

“As the first to introduce a built-in projector in a compact digital camera, our consumers have come to expect innovation from Nikon’s COOLPIX S-Series,” said Bo Kajiwara, director of marketing, Nikon Inc. “In order to meet the evolving needs of our consumers, we have further advanced our award-winning technology, while delivering the high performance and shooting and sharing versatility they have come to trust.”

The New COOLPIX S1100pj: Innovative Sharing Experiences for Work and Play
On the heels of its ground-breaking predecessor, the new COOLPIX S1100pj takes advanced technology a step further with a 40 percent brighter, 14-lumen internal projector complete with a built-in stand and an easy-to-use touch screen interface, allowing the user to share photos and movies in even more environments. With the computer connection feature, the S1100pj also allows the user to connect the camera to a computer via USB and project whatever is on the computer screen or JPEG image files saved to the camera’s memory card or internal memory. Additional creative features include a built-in slide show function that plays photos with music and one-touch HD 720p movie recording with easy projection playback. Whether sharing family photos and videos with loved ones or presenting an important presentation to a client, users can make a big impression by projecting up to 47-inches from over 7-feet away.

Truly putting creativity at the user’s fingertips, the COOLPIX S1100pj features a 3-inch 460,000-dot touch LCD screen with Clear Color Display. A new Paint function allows users to write and draw on projected images in real time, while a wide range of new Retouch functions allow users to add stamps for an entertaining effect or rate their favorite photos for a more convenient search. Other new functions in the S1100pj’s in-camera Retouch Menu include Soft, Selective Color, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect, giving the user creative freedom without the need for a computer.

The 14.1-megapixel COOLPIX S1100pj includes a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and a 5-way VR Image Stabilization System with ISO settings up to 6400 to ensure incredibly sharp, crisp images in low light or while shooting handheld. To further help users capture stunning photos easily, the S1100pj also features 17 scene modes, Subject Tracking, Easy Auto Mode and Nikon’s Smart Portrait System all packed into a colorful, compact design.

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one’s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon’s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.

COOLPIX Technology
At the core of all new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. For the first time, Nikon’s new EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures with stunning color and sharpness. The new S-Series models embrace the addition of High Definition (HD) video accessible via an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector or Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To help users create better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Improved Face-Priority AF, Face-Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject (features vary by model).

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Teens Explore Photography, Creative Writing and Self Expression in End of Year Exhibition

MELVILLE, NY (July 12, 2010) – In support of the Whitney Museum of American Art’s Youth Insights Education Program, photos taken by students using Nikon D-SLR cameras are now available for viewing in an online exhibition (http://whitney.org/Education/Teens/Gallery/2010InterpretingWar).

Youth Insights is an after school program that brings a diverse group of New York City high school students together to exchange ideas, work with artists, and develop a sustained engagement with American art and culture. Youth Insights teens studied photography with Nikon photographer and Whitney Biennial 2010 artist Nina Berman. Through Berman, Nikon loaned Youth Insights fifteen Nikon D5000 cameras to students in the program, enabling students to transition from point-and-shoot cameras to entry-level D-SLRs. Berman taught the amateur photographers about aperture, depth of field and other elements of photography and helped them create their final project focused on capturing the meaning of war through photography and writing.

“Nikon was excited to provide the Youth Insights program with Nikon D-SLR’s to support aspiring student photographers,” said Lisa Baxt, Senior Communications Manager, Nikon Inc. “This Whitney Museum project was a great way to give first-time photographers an opportunity to learn from a professional and express their point-of-view through words and imagery.”

Students wrote stories, essays and poetry to complement their photographs. Their work was exhibited at the Youth Insights Spring Celebration at the Whitney Museum for an audience of more than eighty people, including family, friends, teachers and artists.

“When I first heard we were getting Nikon cameras, I thought, oh, this is a great opportunity. I had never used a SLR camera, although I had seen them around,” said Troy Cordice, 17, Bronx High School for Visual Art. “I thought it was the same thing as a digital camera, but it’s completely different. You can control everything and that’s a great opportunity I’m fortunate enough to have had.”

Student images included both literal and conceptual interpretations of war. The Youth Insights exhibit will be available for viewing online indefinitely.

For more information about Youth Insights at the Whitney, visit www.whitney.org.

MELVILLE, NY (July 7, 2010) – The images exhibited were captured with equipment, including Nikon D3S digital-SLR cameras, NIKKOR lenses, Speedlights and other accessories, kept aboard the ISS. To date, NASA has captured more than 700,000 images with Nikon equipment carried into space. Among these many images, those rare and precious photos that can only be captured from space, as well as those captured under the extremely low-light conditions of space that exhibit the superior image quality of D3S noise suppression features are introduced.

Nikon has spent many years contributing to NASA's study of space through the development and manufacture of advanced and extremely durable cameras and NIKKOR lenses. Production of NIKKOR lenses, which make the most of Nikon’s optical technologies, reached fifty million units last September. Nikon’s history with NASA began with the Nikon Photomic FTN?, a modified Nikon F camera that was used aboard the Apollo 15 in 1971. Nikon’s relationship with NASA continued even with the transition to digital when NASA placed orders for Nikon D2XS digital-SLR cameras in 2008. These cameras are still being used in space today. In 2009, NASA ordered eleven D3S cameras and seven AF-S NIKKOR 14-24mm f/2.8G ED lenses for use in recording activities aboard the Space Shuttle and International Space Station. The D3S cameras were the same products available to consumers with no special modifications, and they were delivered to the ISS via the Space Shuttle Discovery launched on April 5, 2010.

Nikon products kept aboard the ISS

• 1 Nikon D3S digital-SLR camera: Delivered to the ISS via the Discovery with Space Shuttle mission STS-131, which returned on April 20, 2010. Images are primarily those of the surface of the earth and nighttime scenes. Standard consumer product (no modifications).
• 8 Nikon D2XS digital-SLR cameras: Modified according to NASA specifications for recording extravehicular activities (EVA)
• 36 NIKKOR lenses (including three teleconverters)
• 7 SB-800 Speedlights
• 4 D2XS eyepieces: Eyepieces made exclusively for NASA
  Special eyepiece viewfinders that enable image framing and verification through a space helmet with extravehicular activities.
• Miscellaneous (filters, cables, etc.)

Primary images captured by Nikon products

Image of extravehicular activities on the STS-131 mission. View of astronauts, as they work to tie down an Ammonia Tank Assembly on the International Space Station during STS-131 spacewalk.

Image of the ISS, Space Shuttle and Earth captured from the ISS

Photos: NASA

Nikon's history with NASA

• 1971: Nikon Photomic FTN* (NASA specifications) was used on Apollo 15
• 1980: The “Small Camera”, based on the Nikon F3 and equipped with a motor drive, and the F3 "Big Camera", which utilized long film, were delivered to NASA. The “Small Camera” was used aboard the Space Shuttle Columbia launched the following year.
• 1991: The Nikon F4 and F4S were delivered to NASA
• 1999: The Nikon F5 and AI AF Nikkor lens were carried aboard the Space Shuttle Discovery to photograph extravehicular activities (EVA)
• 2008: D2XS digital-SLR cameras were delivered to NASA. Eight D2XS cameras are still used in space to document activities such as inspections and maintenance operations.
• In addition, approximately 15 types of lenses, more than 35 all together, are kept aboard the International Space Station for intra- and extravehicular photography that supports NASA’s space activities.

*Nikon F equipped with Photomic FTN viewfinder that supports TTL center-weighted metering.

MELVILLE, NY (June 30, 2010) – Nikon Corporation (Makoto Kimura, President) is pleased to announce that entries for the prestigious Nikon Photo Contest International 2010-2011 will be accepted between September 1 and November 30, 2010.

The 33rd Nikon Photo Contest International is sponsored by Nikon, and provides an opportunity for photographers of all skill levels around the world to communicate and contribute to photographic culture.

Since it’s inception in 1969, the competition has steadily gained notoriety with photographers from every corner of the Earth with more than 320,000 photographers submitting more than 1,310,000 photos. More than 18,000 photographers from 153 countries submitted more than 51,000 photos for the 2008-2009 competition. These numbers represent a new record for the largest number of entries by the most applicants from the most countries ever, making the Nikon Photo Contest International a truly global event.

The Categories:
Entries for the 2010-2011 contest will be accepted for two categories; The first category is a free subject category (A) and the second entitled "Energy” (B). Photos of any subject or theme are invited for the free subject category. Entries for the “Energy” category should be photos that capture the energy of sights and subjects that inspires, motivates or excites. Images covering a broad range of subject matter from throughout the world are expected for both categories. Entrants may not enter the same photo in both categories simultaneously.

Returning once again this year is The Emerging Talent Award, designed to embrace the growing number of younger photographers and provide them with an opportunity to share their photos with the world. Each year, young photographers capture many of the photos entered, and this award recognizes the importance of the next generation of photographers.

Entry Period:
Wednesday, September 1, 2010 through Tuesday, November 30, 2010

Entry Method:
Fill out the application form on the Nikon Photo Contest International 2010-2011 website (http://www.nikon-ncpi.com/) and transmit image data via the form.

Number of Entries:
Two photos for each category (total of four) may be submitted.

Entry Format:
Image data captured with a digital still camera (excluding that captured by medium-format and larger digital cameras) and image data created by scanning an image captured with a film camera (35mm or APS) will be accepted. Images that have been digitally enhanced or edited with software will also be accepted.

File Size:
10 MB or less per file

Image Format:
JPEG only

Awards and Prizes:
Entries will be judged by well-known photographers currently active on the world stage. A total of 53 prizes will be awarded, with one photo to receive the contest Grand Prize. From each category, 16 photos will receive first, second and third prizes. Four photos entered by photographers aged 29 or younger will receive Emerging Talent Awards, while 16 Emerging Talent Award runners-up will have the chance to exhibit their entries in the contest Mini Gallery.

Winners will be announced in June 2011 with an exhibition of the winning photographs planned.* The goal of the Nikon Photo Contest International is to provide an opportunity for photographers to express themselves and to share their own feelings and impressions with people around the world through their photographs.

The following prizes will be awarded:**

Award: Grand Prize
Number selected: 1
Prize:
• Nikon D3S D-SLR camera
• AF-S NIKKOR 24mm f/1.4G ED
• AF-S NIKKOR 24-70mm f/2.8G ED
• Winning photo to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

Award: First place
Number selected: 1 award from each category
Prize:
• Nikon D300S D-SLR camera
• SB-900 Speedlight
• AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II
• AF-S NIKKOR 16-35mm f/4G ED VR

Award: Second place
Number selected: 5 awards from each category
Prize:
• Nikon D5000 D-SLR camera
• AF-S DX Micro NIKKOR 85mm f/3.5G ED VR

Award: Third place
Number selected: 10 awards from each category
Prize:
• Nikon D3000 D-SLR camera
• AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR

Award: Emerging Talent Award
Number selected: 4 awards, regardless of category
Prize:
• Nikon COOLPIX P6000 digital camera
• Photos to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

Award: Emerging Talent Award (Runners-up)
Number selected: 16 awards, regardless of category
Prize:
• Nikon COOLPIX S1000pj digital camera
• Photos to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

*Exhibition venue and dates to be decided at a later date.
**Prizes to be awarded are subject to change without previous announcement. Prizes may not be exchanged for cash.

MELVILLE, N.Y. (June 24, 2010) -- To complement the summer concert season, Nikon announces the launch of “NikonLIVE” (www.nikonlive.com) as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

Fans will be able to view images taken by performing artists in the site’s “Sound Check” area, and view professionally photographed images in the “Rock and Roll Picture Show” area. Nikon’s professional photographers will give fans an exclusive, behind the scenes look at their favorite music acts, as well as provide fans with advice and tips on how to shoot great images and video with their digital cameras. Additionally, fans will be invited to participate in COOL SHOT Contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York. Information on the Rock Star Flyaway contest is available at NikonLive.com.

“Nikon is excited to again team up with the world’s largest live entertainment company, Live Nation to connect with music fans,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “We think music is a compelling platform for Nikon to engage music and photography lovers who capture and share their music moments through photographic images.”

“NikonLive.com expands on our existing relationship with Nikon by creating a strong digital platform to integrate photography with the live concert experience,” said Russell Wallach, President, Live Nation Network. “Through our long standing, successful sponsorship relationship with Nikon, one the most well known brands in photography, we hope to creatively engage live music fans with two things they love: live music and taking pictures.”

In addition to visiting nikonlive.com, fans will be able follow updates from other fans along with bloggers, photographers and participating artists by using the Twitter hashtag #NikonLive and by visiting the Nikon Facebook Fan Page at www.facebook.com/nikon.

Nikon at Jones Beach Theater is the outdoor amphitheatre located at Jones Beach State Park in Wantagh, New York, attracting some of today’s biggest stars and over 300,000 music fans every summer.

Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's newest NIKKOR lenses.

Nikon Podcast #33: Focus on Lenses

MELVILLE, N.Y. (April 27, 2010) – Today, the evolution of the super telephoto lens continues as Nikon Inc. announced the new AF-S NIKKOR 200-400mm f/4G ED VR II lens which delivers optical excellence and stunning image quality for professional photographers. Ideal for bringing to life exquisite detail for sports, nature and travel photography, this new lens affords a constant maximum aperture of f/4 and rugged construction for maximum versatility. Continued refinements and new technologies such as Vibration Reduction (VR) II, Nano Crystal Coat, and optimized autofocus (AF) modes enhance functionality and improve performance for discerning FX and DX-format photographers.

“The AF-S NIKKOR 200-400mm lens builds upon a proven design for professional level optics by incorporating the latest Nikon lens technologies to give photographers the edge in the field, and the ability to capture the most intricate of details with extraordinary fidelity,” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As both camera capabilities and the roles of photographers expand, NIKKOR enhancements will continue to meet demands and exceed expectations to remain the pinnacle of optical excellence for all types of photographers.”

Whether photographing the decisive play at home plate or predators of the Serengeti, the 200-400mm f/4 lens is an essential tool for photographers who require long focal lengths and maximum versatility without sacrificing image quality. The 200-400mm lens benefits from the addition of Nikon’s proprietary Nano Crystal Coat to reduce instances of ghosting and flaring. The result is unparalleled clarity and sharpness in challenging lighting environments typical to sports venues or harsh sunlight.

Additionally, this new NIKKOR lens features Nikon VR II image stabilization, which is specifically engineered for each lens for maximum performance. VR II is a valuable asset to those shooting photos or HD video, as image blur introduced by camera shake and telephoto magnification is significantly reduced. Users are able to shoot up to four stops* slower than otherwise possible, overcoming many of the challenges of handheld shooting with such extreme focal lengths. VR functionality is further augmented with Automatic Panning Detection and an Active VR Mode to help compensate for movement from an unstable position such as a moving vehicle. Additionally, VR is always engaged when shooting in the D-Movie mode on select Nikon D-SLRs, helping to stabilize HD video capture.

The new 200-400mm f/4 lens features a host of professional focusing features to further enhance functionality. Photographers can now select from three focus modes to match shooting conditions, including manual mode (M) and autofocus with manual override (M/A) mode, and new A/M mode which is used to avoid cancelling the AF setting by unintentionally moving the focus ring while shooting. The M/A and A/M focus modes enhance AF control with fast, secure switching from automatic and manual focus to adapt to personal shooting preference and techniques. Additionally, photographers can activate the AF Recall Mode at the press of a button that allows for instant return to a predetermined point of focus to confidently capture anticipated shots.

This professional lens is constructed of die-cast magnesium for maximum durability and is sealed to resist dust and moisture, with protective Meniscus glass to safeguard the lens’ front element. The optical formula features four Extra-low Dispersion (ED) glass elements for superior sharpness, color and image quality, while minimizing chromatic aberration. The lens also features Nikon’s exclusive Silent Wave Motor (SWM) technology, which enables high-speed autofocus performance with exceptional accuracy and powerful, super-quiet operation. Nikon's Super Integrated Coating further suppresses flare and offers superior color consistency throughout the frame.

The AF-S NIKKOR 200-400mm f/4G ED VR II lens is scheduled to be available at Nikon authorized dealers in late May 2010 with an estimated selling price of $6,999.95**. For more information, please visit www.nikonusa.com.

Images capturing global pneumonia interventions, awareness and positive stories of children under five years of age, to spur policy change and action against pneumonia.

Baltimore, MD (March 29, 2010) – Today the Global Coalition against Child Pneumonia announces the first annual Photoshare World Pneumonia Day Photo Contest. The contest will collect submissions from around the world highlighting the massive toll of pneumonia. This disease annually claims the lives of 2 million children before their fifth birthdays even though it is a disease for which we have proven, effective, and affordable solutions. The contest is sponsored by Nikon and winners will be selected by an expert panel of three judges including: two-time Pulitzer prize winning journalist and New York Times columnist, Nicholas Kristof, NBC Today Show news anchor, Ann Curry, and a professional photographer (to be announced).

MT::PB

Globally, pneumonia kills more children under five than any other disease, yet many around the world remain unaware of its toll. If made accessible to children around the world, appropriate antibiotics, immunization and nutrition could prevent the vast majority of serious cases and deaths. The contest will support the advancement of photography as a vital tool to communicate issues related to the global fight against pneumonia.

The contest has seven award categories: Best Entry for Africa, The Americas, Europe and Central Asia, South-East Asia or Western Pacific, Best Narrative, and Most Outstanding Entry. Nikon has generously donated cameras to be awarded to winners in each category. Winning entries will highlight the environment of young children stricken by pneumonia including: interventions and challenges; survival stories and healthy outcomes; and the economic burden faced by families with a child suffering from the disease.

The 1st Annual 2010 Photoshare World Pneumonia Day Photo Contest will accept submissions until May 31, 2010. Contest winners will be evaluated based on topic relevancy and technical execution. Winning and finalist photos will be showcased on the Photoshare gallery and hosted on a number of other medium to high impact virtual venues. In addition, recognized submissions will be displayed as part of an exhibit at a prestigious venue in Washington, DC during the summer of 2010.

The World Pneumonia Day Photo Contest is a collaboration between Photoshare, a service of Knowledge for Health (K4Health), and the International Vaccine Access Center (IVAC) at the Johns Hopkins Bloomberg School of Public Health in partnership with the Global Coalition against Child Pneumonia. This effort, with support from World Pneumonia Day partner organizations, will complement worldwide events leading up to the second-annual World Pneumonia Day - November 12, 2010.

For more information and contest entry forms, visit the 2010 Photoshare World Pneumonia Day Photo Contest Announcement: http://www.photoshare.org/contest/wpd/2010/worldpneumoniadayphotocontest.php

Digital Imaging Leader Enlists Bloggers to Capture and Share Content Through yfrog, the Most Widely Used Tool for Sharing Photos and Videos on Twitter

MELVILLE, N.Y. (March 12, 2010) – Digital imaging leader Nikon Inc. announced today that it will offer a unique social platform for the music, technology and film community to post content in a dedicated gallery on yfrog, the only photo and video sharing service available for Twitter. The Nikon gallery (www.yfrog.com/Nikon) will feature photos and videos from bloggers and attendees at the interactive, film and music festival taking place in Austin, March 12-21, 2010.

In addition to viewing content and posting comments, site visitors can use yfrog to upload images and videos to the Nikon gallery by using the hashtags “#SXSW” or “#SXSWpics,” and share content through their own social networks and follow a real-time Twitter feed on the site. The Nikon gallery will enable thousands of members of the music, interactive and film community to offer updates, share photography and video content and participate in a dialogue about emerging trends with friends and peers.

Nikon has enlisted five bloggers from various communities, including music, pop culture, film and photography to serve as photography and video ambassadors at the festival in Austin. They include:

• Sarah Austin, lifecaster and pop culture blogger, Pop17.com (Twitter: @pop17)
• Chris Brogan, author and founder of New Marketing Labs (Twitter: @chrisbrogan)
• Marko Slavnic, Nikon Festival winner and aspiring filmmaker (Twitter: @markoslavnic)
• Brooklyn Vegan, music blog (Twitter: @brooklynvegan)
• Jeff Pulver, author and tech expert, JeffPulver.com (Twitter: @jeffpulver)

Each blogger will be equipped with Nikon digital cameras to capture their experience for the Nikon gallery, showing their perspective on festival news and events through images and HD video. They will attend screenings, musical performances, interactive panels and local parties in Austin during the festival.

Photos and videos can be uploaded to yfrog via computers and smart phones, and the site supports the most common photo and video file formats, including jpeg, bmp, gif, mov, flv, mpeg and more.

“Nikon is always looking for new ways to meet the needs of our consumers, whether it’s delivering excellent image quality or providing a platform to share photos and videos in a unique way,” said Lisa Baxt, Senior Communications Manager for Nikon Inc. “We’re excited to deploy Nikon cameras to bloggers for capturing their personal experiences at events throughout the next few weeks.”

“The use of tools for photo-sharing through social and micro-blogging communities like Twitter will continue to rise, and we’re excited to work with Nikon to enhance the user experience,” said Jack Levin, Chief Executive Officer for ImageShack, the parent company of yfrog. "We recognize the need for simplifying the social content-sharing process and respect the full line of Nikon’s award-winning products that offer both photo and HD video capabilities.”

The Nikon Gallery on yfrog will remain active for uploading new content throughout March, and will remain live for viewing indefinitely.

MELVILLE, N.Y. (March 10, 2010) – Nikon Inc. is proud to announce that the National Association of Photo Equipment Technicians (NAPET) recently awarded its highest level of achievement, the George LaCroix Memorial Award, to Arnold H. Kamen, vice president of operations and customer services, Nikon Inc.

Kamen was presented with the award for outstanding service and long-standing commitment to the camera repair segment of the photographic industry.  For more than 31 years, Kamen has strived for excellence in maintaining Nikon’s reputation for providing the best possible customer service, reliability and integrity.

“I am honored to be recognized by NAPET as an advocate of excellent service in customer relations,” said Kamen. “I accept this award secure in knowing that it is all the people in the Nikon Inc. Repair and Customer Service departments that made my receiving this award possible.”

The efficiency of the Repair and Customer Service is integral to the success of Nikon’s retail partners, as it provides their customers with a valuable resource and maintains Nikon’s highest level of product reliability.

Kim Volz, president of NAPET said, “This award represents a lifetime of achievement and recognizes Kamen’s commitment to outstanding service to the Camera Repair Segment of the Photographic Industry.”

The Nikon Service Relations Department is available for active support to retail partners, authorized repair stations, and consumers seven days a week, 18 hours a day.  For more information about Nikon, its products or its Service Relations Department, please visit www.nikonusa.com.

Special guest Scott Sheppard of the Inside Digital Radio show hosts the latest installment of the Nikon podcast series, covering the sights, sounds and reactions from the Nikon Booth at PMA 2010.

Nikon Podcast #32: Excitement from the Nikon Booth on the PMA Show Floor

Nikon Exhibit Highlights First Look of New COOLPIX Line-Up, Nikon D3S, and Legendary NIKKOR Lenses

PMA INTERNATIONAL CONVENTION & TRADE SHOW, BOOTH # 2200, ANAHEIM, Calif. (Feb. 21, 2010) – Attendees of the 2010 PMA International Convention and Trade Show looking to experience the latest innovations in digital imaging will visit the Nikon booth where a vast array of award-winning digital imaging solutions will be on display. In addition to the impressive line-up of products, the Photo Imaging Manufacturers and Distributors Association (PMDA) appointed Nikon Corporation President Michio Kariya as PMDA 2010 Person of the Year. This year, Nikon will highlight seven new high-performance and stylish COOLPIX digital cameras, the easy-to-use D3000 D-SLR and the professional-grade D3S, Nikon’s first FX-format camera to offer HD video recording. In addition, visitors to the Nikon Booth # 2200 can also experience the popular COOLPIX S1000pj which is the recipient of multiple industry accolades, including the Popular Mechanics 2009 Breakthrough award. Also, the Nikon D3X Popular Photography Magazine’s 2009 Camera of the Year, and a selection of high-quality NIKKOR lenses will also be on display.

For nearly 40 years, Nikon has been a landmark exhibitor and brand presence at the PMA tradeshow. Nikon’s participation at PMA 2010 serves as yet another opportunity to interact with its retail and channel partners, photographers, journalists and loyal consumers about the latest trends in the world of digital imaging.

This year, PMA marks a momentous occasion for Nikon, as Nikon Corporation President, CEO and COO Michio Kariya was named 2010 Person of the Year by the Photo Imaging Manufacturers and Distributors Association (PMDA). The 2010 Person of the Year award was presented to Kariya prior to the opening of the 2010 PMA tradeshow to honor his dedication to Nikon and the industry for more than 40 years.

NIKKOR lenses and the extremely versatile Creative Lighting System (CLS) represent an integral part of Nikon’s complete high-performance Digital Imaging System featured at PMA. Visitors to the Nikon Booth # 2200, can experience a wide array of NIKKOR lenses, including the recently announced 16-35mm f/4 VR and Ultra-Fast 24mm f/1.4 as well as the versatile AF-S 70-200mm f/2.8 zoom and professional AF-S 300mm f/2.8 telephoto lens. Nikon’s series of CLS products, including the flagship SB-900 Speedlight and other lighting accessories, will also be on display highlighting the agility and overall effectiveness when used in-studio or on location.

Nikon’s complete line of digital SLR cameras, COOLPIX cameras and accessories, high-quality COOLSCAN scanners, world-renowned binoculars and other accessories will be accessible for PMA 2010 patrons. With a spotlight on Nikon’s series of COOLPIX digital cameras, Nikon’s “theater-on-the go” display showcases the capabilities of the revolutionary S1000pj camera, the world’s first digital camera with a built-in projector. Lastly, visitors can experience the complete Nikon imaging solution with instruction and demonstrations of Nikon’s Capture NX2 photo editing software.

As in years past, Nikon will bring to light some of the latest works and projects from its dedicated base of photographers. With images from various COOLPIX and D-SLR products, the Image Gallery calls attention to the overwhelming capabilities of the cameras and the creative possibilities.

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s sport optics products, on display at the PMA 2010 tradeshow, from Feb. 21-23 at exhibitor booth # 2200. For more information, please visit http://www.nikonusa.com.